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The brand evaluation of the company in crisis: an empirical analysis

Authors: Riccardo Passeri and Giuseppe De Vivo
Abstract: The assessment of the trade mark of the company in crisis is very recurrent in recent times, and at the same time contains several pitfalls — dictated by the required consideration of the context of decline and the impact that the latter has on the intangible property mark. This work, analysing a sample of companies compounded with creditors or in bankruptcy, attempts to track down how the brand is actually evaluated in this particular circumstance.